A comparison of customer service in 9 countries


customer service in 9 countriesOne of the most interesting things about customer service is having the opportunity to see what it looks like in different countries and different cultures.

Well, over the next nine weeks I will be visiting nine countries, and doing exactly that.  What are the differences?  What are the similarities?  Who provides outstanding customer service and where do we have more mediocre experiences?

Stay tuned and check back frequently as I update!  I’ll be looking at customer service in:

  • Brazil
  • Spain
  • Portugal
  • Morocco
  • France
  • Italy
  • Malaysia
  • <Philippines
  • UAE




Shaun Belding is CEO of The Belding Group and has been consulting and speaking on customer experience for 23 years


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